"We expect our employees to think beyond AI...We need the Tony Stark behind Iron Man"

If you're reading this, you've likely already dealt with three urgent emails, two system alerts, and at least one vendor promising to 'disrupt' the maritime industry. Take a breather - let’s chat about AI. We’ve also rounded up all of the headlines that actually matter this week, minus the buzzwords and corporate waffle.

This week, I sat down with Ha Eun Ruppelt who provided a refreshing perspective on AI adoption in the maritime industry; emphasising the need for transparency, strong vendor partnerships and realistic expectations regarding both implementation challenges and potential benefits.

With 23 years in commercial shipping, Ha Eun Ruppelt has been at the intersection of chartering, operations and digital transformation. Overseeing 100+ systems, she spent the last 7 years at Ardmore Shipping bridging commercial strategy with AI-driven decision-making, ensuring technology delivers real business impact.